This study was directed at Adventist Book Center camp meeting customers. Research took place in Adventist Book Centers located in Keene, Texas, Apopka, Florida, and Gladstone, Oregon. The study is designed to help develop a more comprehensive and accurate picture of Adventist Book Center customers, contribute toward a growing pool of market information at Pacific Press, and encourage a continuing scientific approach toward market analysis.https://digitalcommons.andrews.edu/hrsa/1128/thumbnail.jp
