CORE
🇺🇦
make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
A Decision Method for Online Purchases Considering Dynamic Information Preference Based on Sentiment Orientation Classification and Discrete DIFWA Operators
Authors
Z Cao
L Huang
+3 more
Y Li
G Xiong
Z Yang
Publication date
1 January 2019
Publisher
'Institute of Electrical and Electronics Engineers (IEEE)'
Doi
Cite
Abstract
© 2013 IEEE. Online reviews are crucial for evaluating product features and supporting consumers' purchase decisions. However, as a result of online buying behaviors, consumer habits, and discrete dynamic distribution characteristics of online reviews, and consumers typically randomly choose a limited number of reviews from discrete time frames among all reviews and give more weight to recent review information and less weight to earlier information to support their online purchase decisions; moreover, existing studies have ignored the discrete random dynamic characteristics and dynamic information preferences of consumers. To address this issue, this paper proposes a method based on sentiment orientation classification and discrete DIFWA (DDIFWA) operators for online purchase decisions considering dynamic information preferences. In this method, we transformed review texts from original discrete time slices to discrete random features, extracted product features based on the constructed feature and sentiment dictionaries, and matched pairs of features and sentiment phrases in the dictionaries. We subsequently employed three types of semantic orientation by defining semantic rules to extract the product features of each review. Of note, the semantic orientations were transformed from discrete time to semantic intuitionistic fuzzy numbers and semantic intuitionistic fuzzy information matrixes. Furthermore, we proposed two DDIFWA operators to aggregate the dynamic semantic intuitionistic fuzzy information. Specifically, we obtained the rankings of alternative products and their features to support consumers' purchase decisions using the intuitionistic fuzzy scoring function and the 'vertical projection distance' method. Finally, comparisons and experiments are provided to demonstrate the plausibility of our methods
Similar works
Full text
Open in the Core reader
Download PDF
Available Versions
OPUS - University of Technology Sydney
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:opus.lib.uts.edu.au:10453/...
Last time updated on 18/10/2019