Treading the gold road to open access without charging authors is possible, at one condition: scholars should become aware that publishing is a major scholarly concern. In an open web and in an open archives network, a plurality of small overlay journals could share the task of peer-reviewing and curating the self-archived papers ex post, as a side activity of many small groups of researchers. Beyond the legacy of the mass media age, such a new information ecosystem would be able to get over the scientific publishing oligopolies and to challenge the most witless research evaluation exercises