Vaccine communication is a scientifically complex, ethically laden, and highly multidisciplinary area in which to conduct research or practice. Due to vaccination’s status as a key topic in public health and medicine, communication about vaccination serves as fertile ground for social scientific and critical research that can both improve health and help us understand health-related values, mental-models, and discourses. This chapter presents background necessary to understand vaccine communication as a topic of study, provides an overview of contemporary communication research about vaccines and vaccination, and describes frameworks for addressing ethical considerations particular to vaccine communication
