'Business Department, School of Economics, Business & Accounting USP'
Abstract
Includes abstract.Includes bibliographical references.This empirical study investigates the extent to which Ugandan fish and flower exporters are creating value and increasing their profitability through innovation activity and whether or not they are improving their ability to manage innovation projects effectively. It applied a mixed-methodological approach using a survey questionnaire and semistructured in-depth interviews administered on production, quality control, marketing and financial managers. It used primary and secondary data to develop financial models to estimate operating profits from different combinations of product, process and marketing innovations at industry and company levels. Empirical evidence shows that the lines of business that are associated with the highest profitability in one period change over time, thus confirming the need for and potential benefits to be gained from innovation
