Cancedda, A.

Gersak, G.

Heijden, G.W.A.M., van der

Montgomery, R.

Sefelin, R.

English

Wageningen Yield 

Measuring the Impossible: an EU New and Emerging Science and 
Technologies Initiative Symposium 
G.W.A.M. van der Heijden1, G. Geršak2, R. Montgomery3, R. Sefelin4, and A. Cancedda5 
1 Biometris, Wageningen University and Research Centre, Wageningen, the Netherlands gerie.vanderheijden@wur.nl, 2 University of 
Ljubljana, Ljubljana, Slovenia, 3 National Physics Laboratory, London, UK, 4 CURE, Vienna, Austria, 5 Laboratorio di Scienze della 
Cittadinanza, Rome, Italy 
 
This symposium will present research funded within the EU 
“Measuring the Impossible” initiative. The “Measuring the 
Impossible” initiative is part of the New and Emerging 
Science and Technologies programs of the EU 
(http://cordis.europa.eu/nest/).  
Measuring the Impossible is about supporting interdisciplinary 
research and novel investigative methods that could present 
prospects for advancing the measurement of multidimensional 
phenomena which are mediated by human interpretation 
and/or perception – to be able to advance the frontiers of the 
science of measurement and to respond to future requirements 
for measuring properties such as comfort, naturalness, 
perceived quality, feelings, body language and consciousness 
(ftp://ftp.cordis.europa.eu/pub/nest/docs/1-nest-measuring-
290507.pdf). 
Many problems in real-life are so complex that they can only 
be solved using an interdisciplinary approach, including 
physical metrology (physics, chemistry, biology), 
neuroscience and psychology. The idea is that solutions 
require the combined effort of creative researchers with 
different scientific backgrounds. The emphasis of the initiative 
therefore lies in the multifaceted character and 
interdisciplinarity of the research and it aims to promote the 
creation of new interdisciplinary partnerships between 
researchers stemming from a wide range of research fields.  
Successful cooperation will result in innovative theories and 
methods for measuring complex human perception and 
interpretation. The measurement based on novel kinds of 
technical cognitive systems will help understand human 
behaviour without neglecting the ethical and gender impacts. 
Within the Measuring the Impossible initiative, 15 projects are 
granted with a total grant from the EU of over €26 M. This 
symposium will present the progress of seven projects, with 
emphasis on the techniques and methods that will be used for 
measuring the complex phenomena. 
Symposium contents 
MINET – A European network on Measuring the 
Impossible 
M. Gröning  
Measuring perceived odor quality 
L. Zheng  
Focal attention models driven by image statistics 
Jan-Mark Geusebroek, Victoria Yanulevskaya, Jan Bernard 
Marsman, and Frans Cornelissen 
Measuring Perception of Naturalness 
K.E. Overvliet, S. Soto-Faraco, T.A. Whitaker, L. Johnstone 
Sorensen, F. McGlone, and G. van der Heijden 
Measuring the experience of digital game enjoyment 
Wijnand IJsselsteijn 
Measuring conscious mental states 
M. Overgaard, K. Sandberg, B. Timmermans, and A. 
Cleeremans 
MEMORY: Measuring the relationship between 
perception of space and time 
G. M. Cicchini, P. Binda, D. Burr, and M. C. Morrone 
 
Proceedings of Measuring Behavior 2008 (Maastricht, The Netherlands, August 26-29, 2008) 
Eds. A.J. Spink, M.R. Ballintijn, N.D. Bogers, F. Grieco, L.W.S. Loijens, L.P.J.J. Noldus, G. Smit, and P.H. Zimmerman
 
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Measuring the Impossible: an EU New and Emerging Science and Technologies Initiative Symposium

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