Does Customer Demotion Jeopardize Loyalty?
- Authors
- Agustin Clara
- Argyris Chris
- Berger Paul D
- Bitner Mary Jo
- Bolton Ruth N
- Bougie Roger
- Darby Bruce W
- Darley William K
- Dick Alan S
- Dreze Xavier
- Efron Bradley
- Ferguson Rick
- Finkelstein Ellis
- Fornell Claes
- Fournier Susan
- Garfinkel Harold
- Gephart Robert P
- Gilbert Daniel T
- Gupta Sunil
- Hansen Ranald D
- Hennig-Thurau Thorsten
- Ho Teck H
- Homburg Christian
- Hui Michael K
- Iacobucci Dawn
- Johnson Michael D
- Kahneman Daniel
- Kelley Harold H
- Knetsch Jack L
- Kwon Seungwoo
- Lacey Russell
- Lazarus Richard S
- Liu Yuping
- McAuley Edward
- Morganosky Michelle A
- Netemeyer Richard G
- Paul Michael
- Perdue Barbara C
- Poon Patrick S
- Qualls William J
- Reed Dan
- Richins Marsha L
- Rowley Jennifer
- Rust Roland T
- Sen Sankar
- Shugan Steven M
- Strahilevitz Michal A
- Thaler Richard H
- Thomas Rudolph
- Thompson Debora Viana
- Thorsten Hennig-Thurau
- Tillmann Wagner
- Tokman Mert
- Trice Harrison M
- Venkatesan Rajkumar
- Villanueva Julian
- Wangenheim Tomas Bayon
- Weiner Bernard
- Yi Youjae
- Zeithaml Valarie A
- Zuckerman Marvin
- Publication date
- Publisher
- 'American Marketing Association (AMA)'
- Doi
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Last time updated on 17/02/2019