Floriculture in the central area of the state of Veracruz, Mexico is a good complement to rural tourism when undertaking strategies of value added. In the College of Postgraduates an investigation was carried out to know the flower species and to offer alternatives to the floriculturists, which are disclosed through a course that teaches some of the possibilities of adding value to the flower stems. A total of 28 ornamental species were found and the results of a postharvest experiment are reported. Flowers increase their value if they are marketed as floral designs. Thus, the municipalities of the central area of the state of Veracruz can take advantage of floristic resources with the sale of flowers, and explore the use of floriculture as a complement to rural tourism services as an economic strategy and to strengthen the floriculture sector
