In this present paper, it is proposed the renormalization techniques in the
investigation of phase transition phenomena in p-adic statistical mechanics.
We mainly study p-adic \l-model on the Cayley tree of order two. We
consider generalized p-adic quasi Gibbs measures depending on parameter
\r\in\bq_p, for the \l-model. Such measures are constructed by means of
certain recurrence equations. These equations define a dynamical system. We
study two regimes with respect to parameters. In the first regime we establish
that the dynamical system has one attractive and two repelling fixed points,
which predicts the existence of a phase transition. In the second regime the
system has two attractive and one neutral fixed points, which predicts the
existence of a quasi phase transition. A main point of this paper is to verify
(i.e. rigorously prove) and confirm that the indicated predictions (via
dynamical systems point of view) are indeed true.
To establish the main result, we employ the methods of p-adic analysis, and
therefore, our results are not valid in the real setting.Comment: 18 page
