This paper deals with the \emph{Bishop-Phelps-Bollob\'as property}
(\emph{BPBp} for short) on bounded closed convex subsets of a Banach space X,
not just on its closed unit ball BX. We firstly prove that the \emph{BPBp}
holds for bounded linear functionals on arbitrary bounded closed convex subsets
of a real Banach space. We show that for all finite dimensional Banach spaces
X and Y the pair (X,Y) has the \emph{BPBp} on every bounded closed convex
subset D of X, and also that for a Banach space Y with property (β)
the pair (X,Y) has the \emph{BPBp} on every bounded closed absolutely convex
subset D of an arbitrary Banach space X. For a bounded closed absorbing
convex subset D of X with positive modulus convexity we get that the pair
(X,Y) has the \emph{BPBp} on D for every Banach space Y. We further
obtain that for an Asplund space X and for a locally compact Hausdorff L,
the pair (X,C0(L)) has the \emph{BPBp} on every bounded closed absolutely
convex subset D of X. Finally we study the stability of the \emph{BPBp} on
a bounded closed convex set for the ℓ1-sum or ℓ∞-sum of a
family of Banach spaces