Superstars in politics: the role of the media in the rise and success of Junichiro Koizumi

Abstract

This paper explores the role of mass media in people perceptions of charismatic leaders, focusing on the case of Junichiro Koizumi, Prime Minister of Japan from 2001 to 2006. Using survey data collected immediately after his 2005 landslide electoral victory, this study empirically assesses the influence of television and newspapers on support for Koizumi and for the most distinctive policy action he announced during his campaign, the privatization of the postal service.Comment: Keywords mass media, television, newspapers, elections, Koizumi, Japan, superstar effec