The information technology applications in cyberspace (the internet) are
currently dominated by social media. The author investigates and explores the
advantages of social media implementation of any political party in Indonesian
general legislative elections 2014. There are twelve national political parties
participating in the election as contestants plus three local political parties
in Aceh. In this research, author focus on national political parties only. The
author visited, analyzed, and learnt the social media used by the contestants.
Those social media are : 1) Facebook, 2) Twitter, and 3) YouTube. Author also
compares the popularity of political parties on social media with the results
of a real count. Then Author can discuss : 1) the impact of social media on
political parties, 2) social media as a brand of political parties, 3) social
media as political presentation, and 4) social media as virtual society. The
results of this study indicate that Facebook is still a social media
application that received high attention by the voters on a campaign of
political parties. Indonesian's legislative elections won by parties that are
using social media as part of their campaigns.Comment: 14 page
