For every q∈(0,1) and 0≤α<1 we define a class of analytic
functions, the so-called q-starlike functions of order α, on the open
unit disk. We study this class of functions and explore some inclusion
properties with the well-known class of starlike functions of order α.
The paper is also devoted to the discussion on the Herglotz representation
formula for analytic functions zf′(z)/f(z) when f(z) is q-starlike of
order α. As an application we also discuss the Bieberbach conjecture
problem for the q-starlike functions of order α. Further application
includes the study of the order of q-starlikeness of the well-known basic
hypergeometric functions introduced by Heine.Comment: 13 pages, 4 figures, submitted to a journa