The measured properties of the recently discovered Higgs boson are in good
agreement with predictions from the Standard Model. However, small deviations
in the Higgs couplings may manifest themselves once the currently large
uncertainties will be improved as part of the LHC program and at a future Higgs
factory. We review typical new physics scenarios that lead to observable
modifications of the Higgs interactions. They can be divided into two broad
categories: mixing effects as in portal models or extended Higgs sectors, and
vertex loop effects from new matter or gauge fields. In each model we relate
coupling deviations to their effective new physics scale. It turns out that
with percent level precision the Higgs couplings will be sensitive to the
multi-TeV regime.Comment: Invited review for Journal of Physics G, 33pp; v2: references added
and improved discussion of operator basis in section 2.