In the standard model, the Higgs boson h couples to the quarks and charged
leptons according to the well-known formula (mψ/v)hψˉψ,
where ψ = quark (q) or lepton (l) and v = 246 GeV is its vacuum
expectation value. Suppose mψ is of radiative origin instead, then the
effective hψˉψ Yukawa coupling will not be exactly mψ/v. We
show for the first time quantitatively how this may shift the observed
branching fraction of h→bˉb and h→τ+τ− upward or
downward. Thus the precision measurements of Higgs decay to fermions at the
Large Hadron Collider, due to resume operation in 2015, could be the key to
possible new physics.Comment: 13 pages, 7 figures, version to appear in EP