We report on the experimental study of quadrupole collectivity in the
neutron-deficient nucleus \nuc{104}{Sn} using intermediate-energy Coulomb
excitation. The B(E2;01+→21+) value for the excitation of
the first 2+ state in \nuc{104}{Sn} has been measured to be
0.180(37)e2b2 relative to the well-known B(E2) value of \nuc{102}{Cd}.
This result disagrees by more than one sigma with a recently published
measurement \cite{Gua13}. Our result indicates that the most modern many-body
calculations remain unable to describe the enhanced collectivity below
mid-shell in Sn approaching N=Z=50. We attribute the enhanced collectivity to
proton particle-hole configurations beyond the necessarily limited shell-model
spaces and suggest the asymmetry of the B(E2)-value trend around mid-shell to
originate from enhanced proton excitations across Z=50 as N=Z is
approached.Comment: Accepted for publication as rapid communication in Physical Review