This article asks how planning scholarship may effectively gain impact in
planning practice through media exposure. In liberal democracies the public
sphere is dominated by mass media. Therefore, working with such media is a
prerequisite for effective public impact of planning research. Using the
example of megaproject planning, it is illustrated how so-called "phronetic
planning research," which explicitly incorporates in its methodology active and
strategic collaboration with media, may be helpful in generating change in
planning practice via the public sphere. Main lessons learned are: (1) Working
with mass media is an extremely cost-effective way to increase the impact of
planning scholarship on practice; (2) Recent developments in information
technology and social media have made impact via mass media even more
effective; (3) Research on "tension points," i.e., points of potential
conflict, are particularly interesting to media and the public, and are
especially likely to generate change in practice; and (4) Tension points bite
back; planning researchers should be prepared for, but not afraid of, this