In the standard model the mass of elementary particles is considered as a
dynamical property emerging from their interaction with the Higgs field. We
show that this assumption implies peculiar deviations from the law of universal
gravitation in its distance and mass dependence, as well as from the
superposition principle. The experimental observation of the predicted
deviations from the law of universal gravitation seems out of reach. However,
we argue that a new class of experiments aimed at studying the influence of
surrounding masses on the gravitational force - similar to the ones performed
by Quirino Majorana almost a century ago - could be performed to test the
superposition principle and to give direct limits on the presence of
non-minimal couplings between the Higgs field and the spacetime curvature. From
the conceptual viewpoint, the violation of the superposition principle for
gravitational forces due to the Higgs field creates a conflict with the notion
that gravitational potentials, as assumed in Newtonian gravitation or in
post-Newtonian parameterizations of metric theories, are well-defined concepts
to describe gravity in their non-relativistic limit