Personalization and Location-based Technologies for E-Commerce Applications

Abstract

Tailoring web-pages to different user characteristics such as location, preferences and previous history (page-hits, products bought) have been shown to be effective tools for personalizing web-content. In this paper, we briefly summarize the techniques in these state-of-the-art personalization technologies. We first describe personalization using user preferences or history and then describe personalization based on user's current location. Whereas the former is applicable for deployment in web-sites, the latter is useful in providing location-based content to mobile users and wireless applications