Towards Deeper Understanding of How People Perceive Design

Abstract

Studying how people look at a product is important for understanding human interpretation of design products. This research studies the perception of design products by using eye tracking technology and applying established usability research methods. The gaze path analysis shows that people look at the same product differently depending on their motivation. Our initial findings suggest that people have at least three different first impression perception strategies - narrow, holistic and combined strategy. New knowledge of how people perceive products may help designers in presenting their ideas and in completing the designs