The research based on the researcher’s interest to the discussion about theatre concept and theatre directing model at theatre group to find theatre concept description , theatre concept as product, and theatre directing model in a work-process of theatre text taken by the researcher as research focus. Data in this research was qualitative data in descriptive form about conceptualization phenomena of theatre group, explanation or theoretical narrative statement, document presented activity in working theatre text as product and theatre directing model as unity in theatre concept and theatre directing model. The research in general aimed to describe theatre concept and theatre directing model at Sampar Indonesia theatre group and especially to describe theatre concept, theatre concept as product and theatre directing model. Method used in this research was Grounded research with qualitative analytical narrative and developed the discussion according to the tight selection phase and theatre directing model at Theatre Sampar Indonesia group. The research found that various theatre concept and theatre directing model in Sampar Indonesia theatre group, especially theatre concept in organization of theatre group, revealing group identity with theory understanding discussion as theatre concept base to the conceptual function in Sampar Indonesia theatre group. Besides, various focused importance like theatre concept as product owed basic elements as concept strengthen in activities involvement at theatre text work-process, systematic process form, room and shape understanding, approaches in production process, methods used in production process and the manual of theatre practices, so that in management process of the creation product (theatre show), in this, “Oedipus come home” text work by Sampar Indonesia theatre group. Theatre directing model is one way out took Sampar Indonesia theatre group in value, identity, and character in making theatre text process. It signed by director’s model, theatre group model, work performance model, and directing technique and method and approaches used in theatre direction
