The introductory course is designed to introduce the basic principle of communication and media studies. Students are exposed to the nature of communication and the media and its importance to man’s life. To understand the communication media, this course provides understanding of important media studies, elements of communication and early communication models to explain the communication process. It presents new approaches in introducing students to the nature of communication that are mediated by technology, both the traditional mass media and the new media as well as ethical consideration in various media practices
