Purpose: The main objective of this research is to examine the correlation between study approaches and the frequency of virtual social network usage among university students.
Methodology: This study utilized a quantitative approach and survey method to gather data from 276 students at Azarbaijan Shahid Madani University. Two questionnaires were employed, with reliabilities confirmed using Cronbach's alpha coefficient. Data analysis was conducted at both descriptive and inferential levels using SPSS software.
Findings: The average virtual network usage was 3.80, while deep, strategic, and superficial study approaches scored 3.82, 3.91, and 3.20 respectively. Pearson correlation revealed a positive relationship between superficial study approach and virtual network usage, while a negative correlation was found with deep and strategic approaches. Significant relationships were noted between GPA and virtual network usage (negative), GPA and deep/strategic approaches (positive), and GPA and surface approach (negative). Only the strategic approach showed a negative predictive power with a beta coefficient of -0.32.
Conclusion: The predominant study approach among students was strategic. Increased virtual network usage was associated with a decrease in strategic and deep approaches. Students adopting strategic and deep approaches exhibited better academic performance.
Value: This study aims to bridge the gap in research on the use of new media and its impact on students' study approaches
