Cilj je ovog rada analizirati poslovne performanse platforme OnlyFans te ukazati na mogućnosti razvoja poduzetničkog projekta u modelu digitalne transformacije. Razvoj platforme i poslovnog modela izravno je povezan s razvojem poslijemodernog društva u kojem se brišu granice klasičnih poduzetničkih projekata povezanih s proizvodnjom i prodajom fizičkih roba odnosno poduzetničkih projekata povezanih s „brick-and-mortar“ modelom proizvodnje i distribucije. U radu se analiziraju odabrani financijski pokazatelji kako bi se ukazalo na financijsku efikasnost platforme. Istraživanje obuhvaća i statističku analizu trenda korisnika u odabranom razdoblju kao i dio deskriptivne analize utjecaja digitalne transformacije poslovanja na razvoj poduzetničkih projekata na platformi. Rezultati istraživanja ukazuju na eksponencijalni rast prihoda platforme kao i broja korisnika. Platforma omogućuje relativno jednostavan model pristupa, u kontekstu započinjanja poduzetničkog projekta, te unaprijed definira modele zarade ponuditelja sadržaja. Rezultati istraživanja dokazuju korelaciju između rasta platforme i zarada korisnika koji prodaju sadržaje. Deskriptivni rezultati istraživanja ukazuju i na asimetriju zarada odnosno korisnici platforme koji su razvili profile i karijere na drugim platformama, a i u drugim vrstama medija, ostvaruju neusporedivo veće prihode od novih poduzetnika koji tek započinju s aktivnostima na platformi.The aim of this paper is to analyse the business performance of the OnlyFans platform and to point out the possibilities of developing an entrepreneurial project in the digital transformation model. The development of the platform and business model is directly related to the development of the postmodern society, in which the boundaries of classic entrepreneurial projects associated with the production and sale of physical goods, or entrepreneurial projects associated with the "brick-and-mortar" model of production and distribution, are being erased. The paper analyses selected financial indicators in order to indicate the financial efficiency of the platform. The research also includes a statistical analysis of user trends in the selected period, as well as part of a descriptive analysis of the impact of digital business transformation on the development of entrepreneurial projects on the platform. The research results indicate an exponential growth of the platform\u27s income as well as the number of users. The platform enables a relatively simple access model, in the context of starting an entrepreneurial project, and pre-defines the revenue models of content providers. The research results prove the correlation between the growth of the platform and the earnings of users who sell content. The descriptive results of the research also point to the asymmetry of earnings, that is, platform users who have developed profiles and careers on other platforms, and in other types of media, earn incomparably higher incomes than new entrepreneurs who are just starting their activities on the platform
