Abstract. In order to develop an Adaptive Virtual Environment (AVE), users ’ experience, their needs and preferences should be accounted. In the methodology we presented in this paper, to build a 3D Adaptive Virtual environment (AVE), we overcome the weaknesses of user-centered evaluation (UCE) traditional methods by employing a Brain Computer Interface (BCI): The proposed methodology aims at (I) supporting the design of an engaging overall experience for potential users, (II) enhancing the user experience by dynamically adapting the interaction to the user emotional state so that a more immersive interaction could result.
