Problems and Changing Needs of Consumers in Fast Food Industry: The Indian Perspective

Abstract

Abstract- Fast food industry is one of the world’s fastest growing sectors in food industry. However, over a period of time, with a growth in the number of nuclear families, economic growth and increasing per capita income as well as globalization, fast food culture gained prominence in India. The study reveals that absence of healthy menu, no new varieties of fast food and slow delivery time were major problems perceived by the consumers in fast food restaurants. it could be inferred that absence of healthy menu, no new varieties of fast food and slow delivery time were major problems perceived by the consumers in fast food restaurants. Index Terms- Fast food industry, Consumer Needs I