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research
Network Marketing Businesses and Chinese Ethnicity Immigrants in Australia
Authors
F Dai
STT Teo
KY Wang
Publication date
1 July 2017
Publisher
'Wiley'
Doi
Cite
Abstract
© 2016 International Council for Small Business This study adopts two theoretical perspectives, Social Cognitive Theory and Theory of Planned Behavior, to examine a model of network marketing business participation by Chinese immigrants in Australia. A structural equations modeling analysis showed that the social environment within a network marketing organization positively influences the self-efficacy of Chinese network marketers and their desire to seek opportunities. These factors positively influence the actions undertaken by network marketers, and subsequently, impact positively on their performance outcome
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OPUS - University of Technology Sydney
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Last time updated on 13/02/2017