To understand the web design principles in a Digital Social Space (DSS) that can attract multiple national cultures into one SNS platform, Internet communication users from different cultures were chosen as targets for this investigation, using questionnaires to collect user preferences on a digital social space. Social network sites (SNS) evolved within a short time into a popular Internet-mediated tool that is being used worldwide on a daily basis. Though presumptions in interaction through SNS create bias in web design that does not translate well into foreign cultures. Results revealed that different culture groups have different understandings of online communication tools in a Digital Social Space (DSS)
