Sport mega-event volunteers' motivations and postevent intention to volunteer: The Sydney World Masters Games, 2009

Abstract

© 2015 Cognizant Comm. Corp. Investment in mega-sport events is frequently justified on the basis that there are infrastructure and social legacies that remain after the event. This research explores the claims of a social legacy through a pre-and post-Games survey of volunteers at the Sydney World Masters Games 2009 (SWMG). Through online surveys the research explores pre-and post-volunteer motivations, postevent volunteering intentions before the Games and actual volunteer behavior after the Games. The pre-Games survey supports previous research that a desire to be involved in the event motivates people to volunteer. However, the postevent expression of motivations shifted to a more altruistic focus. The postevent volunteering intentions as indicated in the preevent survey would support the claim of a social legacy; however, this was not supported by the postevent measures of volunteering levels. The use of a pre-and postevent survey has highlighted that the timing of measures of motivations can influence responses and one may not depend on preevent intentions as an indicator of postevent behaviors