This paper argues that social innovation requires dispensing with social justice as a goal. Why? Despite the best of intentions of advocates of social justice, the outcomes of social justice initiatives are axiomatically perverse. I argue that advocates of social justice, rather than the ostensible target populations they champion, are the primary beneficiaries of social justice initiatives (Sinclair, 2000; Sinclair, 2002). This seemingly counter-intuitive effect is caused by the field of social justice activity itself, which has become a market in victim circumstances