Hughes, RN

Perrott, B

The Internet is a business tool that is both widely acclaimed and highly criticised. In reality, the Internet assists managers to communicate and distribute with customers and other stakeholders. Trust is widely examined in B2B relationships, and more recently, the concept of technology trust has become important. This paper integrates literature from B2B marketing with literature about Internet marketing. It then examines the literature surrounding the use of the Internet in Business-to-Business (B2B) relationships to gain a greater understanding of how the Internet can enhance B2B relationships

Hughes, Raechel

Perrott, Bruce

University of Canberra Research Repository

Technology Trust and the impact on Business-to-Business Relationships: A literature Review

OPUS - University of Technology Sydney

Technology trust and the impact on business to business relationships: a literature review

https://opus.lib.uts.edu.au/bitstream/10453/3146/1/2004000837.pdf

Technology trust and the impact on business to business relationships: a literature review

Abstract

Similar works

Full text

Available Versions

University of Canberra Research Repository

OPUS - University of Technology Sydney