Bastos, M., Naranjo-Zolotov, M., & Aparício, M. (2024). Binge-Watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing. Heliyon, 10(6), 1-11. Article e27848. https://doi.org/10.1016/j.heliyon.2024.e27848 --- We gratefully acknowledge financial support from FCT Fundação para a Ciência e a Tecnologia (Portugal), national funding through research grant Information Management Research Center – MagIC/NOVA IMS (UIDB/04152/2020)Binge-watching has become one of the most popular ways for people to spend their free time. Binge-watching refers to watching more than two episodes of a television show in a single sitting. This pattern of behavior can be seen in people of a wide range of ages, but it is particularly widespread among people of millennial age and younger. In this study, we propose a model that explains binge-watching engagement by theorizing and testing the association of social influence on perceived usefulness, regret on the continuous intention of binge-watching, and habit on continuous intention and binge-watching engagement. The authors evaluated the model using data collected from 225 respondents. The results supported the proposed hypotheses and confirmed that regret does not neutralize the positive – and strong – effect of perceived usefulness and habit on binge-watching.publishersversionpublishe
