The fast fashion business model, known for rapid market delivery, cost efficiency, and
frequent product releases, raises significant concerns about resource overconsumption,
waste generation, and increased rate of garment disposal. The circular economy emerges
as a vital concept to address these issues by promoting waste elimination and the
regeneration and circulation of resources. This paper explores how operations and supply
chain management within fast fashion firms support the adoption of circular economy
practices, analysing data from sustainability reports. We discuss preliminary results and
highlight the key issues for future research and or organisational disclosure
