We present the Bilinear Phase Map (BPM), a concept that extends the
Kramers-Wannier (KW) transformation to investigate unconventional gapped
phases, their dualities, and phase transitions. Defined by a matrix of
Z2​ elements, the BPM not only encapsulates the essence of KW
duality but also enables exploration of a broader spectrum of generalized
quantum phases and dualities. By analyzing the BPM's linear algebraic
properties, we elucidate the loss of unitarity in duality transformations and
derive general non-invertible fusion rules. Applying this framework to (1+1)D
systems yields the discovery of new dualities, shedding light on the interplay
between various Symmetry Protected Topological (SPT) and Spontaneous Symmetry
Breaking (SSB) phases. Additionally, we construct a duality web that
interconnects these phases and their transitions, offering valuable insights
into relations between different quantum phases.Comment: 5 pages, 2 figures, and appendi