Equity research report on Diageo PLC, the worldwide industry leader in the
alcoholic spirits’ market. The report includes a comprehensive overview of the
alcoholic beverage market. Featured in detail are the market trends,
opportunities, challenges and the competitive landscape. This section of the
joint report aims to provide an understanding of Diageo as a business and their
role in the globalized beverage market.
Diageo produce, distribute and market industry leading spirits and beers to over
140 countries. The groups alcoholic staples are consistent segment leaders such
as the world’s best-selling scotch, vodka, and stout. Diageo’s full control over
all aspects of their business allow the group to be in a favourable position to
outperform the market and their competitors during these turbulent financial
and macroeconomic conditions in 2023 and beyond
