Digital transformation of the Pharmaceutical Industry: A future research agenda for management studies

Abstract

Despite the widespread attention given to Digital Transformation (DT), there is a notable lack of comprehensive knowledge concerning its implications within the Pharmaceutical Industry (PI), particularly from a Management Studies perspective. This research employs a Systematic Literature Review approach, utilizing an initial review of 404 articles (which resulted in the identification of 35 relevant papers) to propose a comprehensive Future Research Agenda focusing on key technologies driving PI-DT and addressing the major gaps in current literature. Specifically, four primary research directions are delineated in the areas of (I) Operations Management, (II) Strategic Management, (III) Organization's Theory, and (IV) Stakeholder's Theory. In conclusion, the Literature Review addresses the underdeveloped field of PI-DT in Management Studies, offering the theoretical foundation for further scholarly inquiry and knowledge development in this field