This annual Reuters Institute predictions report looks at the key trends that will impact news media in 2024. Extraordinary advances in artificial intelligence (AI) offer the chance for publishers to deliver news more efficiently but the implications for the reliability of information, and the sustainability of the mainstream media are likely to be profound in a year that sees critical elections in more than 40 democracies. With some sources suggesting that the vast majority of all internet content will be synthetically produced by 2026– journalists and news organisations may need to rethink their role and purpose. The report looks ahead to legal battles between publishers and AI tech companies over copyright and possible deals that could open up new revenue streams. The report predicts a further shift towards paid business models online and says that publishers will continue to invest in podcasts, newsletters and short form video content
