ASSESSMENT OF ELECTRONIC CONSUMER BEHAVIOR AND SUSTAINABLE ORGANIC PRODUCTS MARKETING IN NIGERIA

Abstract

Abstract  This research paper investigates electronic consumer behaviour in the context of sustainable organic product marketing in Nigeria. With the growing importance of sustainability in consumer choices, understanding the dynamics of electronic consumer behaviour becomes imperative for businesses, particularly in the context of marketing organic products. The study aims to bridge the gap in existing literature by examining the factors influencing electronic consumer behaviour and their implications for the marketing of sustainable organic products. The findings of this research contribute to the existing body of knowledge by shedding light on the intricate relationship between electronic consumer behaviour and sustainable organic product marketing. The implications of the study are not only relevant for businesses operating in Nigeria but also extend to a broader understanding of consumer behaviour in the digital age, with potential applicability to other emerging markets. As sustainability becomes a focal point in consumer preferences, this research provides valuable insights for marketers, policymakers, and businesses aiming to align their strategies with evolving consumer expectations. By understanding the nuances of electronic consumer behaviour, businesses can tailor their marketing efforts to effectively promote sustainable organic products, thereby fostering a more eco-friendly and conscious consumer culture in Nigeria and beyond