Redesigning, rethinking Fine Focus

Abstract

The purpose of design for any product or publication is to effectively communicate a message to a targeted audience. It also needs to help accomplish said product or publication's end goal. While many people associate design with clothing or advertising, the items that require good design are much broader than that. Fine Focus is an interdisciplinary, immersive learning class. Its objective is to publish a microbiology journal for undergraduate research twice annually. Each issue will include at least six research papers which have been edited by professional in the appropriate field using a double-blind method. It also will have at least one student perspective. The goal of the journal is to communicate the findings of the research as well as to create an opportunity for undergraduate students within the niche specialization of microbiology. Part of the responsibility of the class is to publicize the journal using a website and advertisements. The website's goal is to create an interactive experience through which to engage viewers and make them knowledgeable about Fine Focus. The goal of advertising is to grab people's attention and tell them how to get involved. I created a style guide, using my previous knowledge and new research of design methods, with the purpose of effectively communicating the journal's research, creating brand recognition, meeting these goals for the website and advertisements. I also compiled a broken down explanation of my design changes to ensure that future semesters of students will be able to keep the style of the publication consistent and professional.Thesis (B.?)Honors Colleg