The present research study was conducted as a part of ISN honours program
The research aim to investigate the addictive TikTok use and it impact an individual's body image, and how gender plays a role in this association. Eighty -six young adults, females (n=75) and males (n=29), age between 18 to 25 were participated for this study. Results indicated that significant positive relationship between addictive TikTok uses and body image , furthermore, there were significant difference between addictive TikTok use in females compared to males