Wisconsin Young Adults’ Attitudes, Beliefs, Motivations, and Behaviors Surrounding E-Cigarette Use and Cessation

Abstract

Abstract: Background: E-cigarette use is prevalent amongst young adults, yet cessation treatment options are limited and underutilized. Methods: Wisconsin residents, aged 18-24, who had vaped in the past month (N=480), completed an online survey assessing vaping initiation, quit experiences and intentions, and treatment knowledge and preferences. Results: Most young adults had made a prior quit attempt, commonly motivated by concerns about addiction, cost, and health problems. Though 80% want support to quit, preferred methods of support were highly variable. Discussion: Vaping cessation resources that are responsive to young adults’ needs and preferences are needed. Strategies to reach, motivate, and engage young adults in e-cigarette cessation and cessation treatment should highlight their concerns about addiction, costs, health harms, and desired treatment options