This study explores the impact of gender on Rogers (1995) innovation diffusion characteristics associated with innovation adoption behaviors toward a new information technology innovation adoption. Innovation diffusion theory was used to theoretically extend the information technology adoption literature. Using fourteen propositions a research framework is suggested that draws upon Rogers’ (1995) innovation diffusion characteristics (relative advantage, compatibility, complexity, trialability and observability). The key argument is that Rogers’ innovation diffusion characteristics are differently impacted by gender on their influence on information technology adoption behavior
