This paper examines management. We present insights from a highly influential paper. Here are the highlights from this paper: Knowledge worker productivity is essential for competitive strength in the digital century. Small interventions based on insights from behavioural science makes it possible for knowledge workers to be more productive. In this point of view article, we outline and discuss a new management style which we label nudge management. For our overseas readers, we then present the insights from this paper in Spanish, French, Portuguese, and German
