Understanding Customer:Employee Relationship and Customer Satisfaction: A Proposed Study of Private Commercial Banks in Bangladesh

Abstract

In recent times, there has been a rapid increase in the number of private sector commercial banks in Bangladesh. But despite general economic growth and increased amount of saving, there was no concomitant growth in the number of depositors. Banks have taken steps to attract customers and satisfy them by adopting a service orientation with a focus on developing customer-employee relationship. This paper proposes a framework to study and understand the association between customer-employee relationship and customer satisfactionand develops a number of hypotheses

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