Social media is a powerful tool that enables forage-livestock researchers and Extension specialists to connect with a wide audience of producers, Extension personnel, colleagues, and industry partners. This presentation in the thematic session on “Understanding the role of social media and digital resources in forage education and promotion” will provide an overview of popular social media platforms (Facebook, Twitter, Instagram, TikTok, and YouTube) and discuss how to transform impactful research and Extension programming into effective social content before leading into the panel discussion