research

KEPUASAN NASABAH TERHADAP PELAYANAN CUSTOMER SERVICE DALAM PENYAMPAIAN PRODUK BRIZZI PADA PT. BANK RAKYAT INDONESIA KANTOR CABANG MALANG KAWI

Abstract

ABSTRACT CUSTOMER SATISFACTION WITH CUSTOMER SERVICE IN THE DELIVERY OF BRIZZI PRODUCTS AT PT BANK RAKYAT INDONESIA MALANG KAWI BRANCH OFFICE This research aims to determine the level of customer satisfaction with customer service in delivering BRIZZI products at Bank BRI Malang Kawi Branch Office. The data analysis technique used in this research uses quantitative methods through service satisfaction survey techniques with indicators of SKKNI Performance Criteria Number 326 of 2013. The results of the research conducted show that on average customers are very satisfied with customer service in delivering BRIZZI products. Even though there are some customers who feel dissatisfied, the BRI Bank Malang Kawi Branch customer service must continue to improve service, especially regarding the delivery of BRIZZI products

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