Київський національний університет технологій та дизайну
Abstract
The paper presents the results of the study on the application of the principles of UX/UI design in ensuring the functionality of the website of interior decorations and household accessories. The layout of the site and the responsive design of an online store and the evaluation of the results using web analysis tools were made. The current principles in the field of UX/UI design and their use for the process of developing and promoting websites have been studied