The study explored students’ perceptions of academic advising in the University of Cape Coast (UCC) using the descriptive survey design. Four research questions were formulated to guide the study. The population was all undergraduate students in the University. Multi-stage sampling procedure was used to select 400 students who had prior interactions with their academic advisors for the study. Proportional stratified and simple random sampling techniques were employed. The data was analyzed using means, standard deviations. The study revealed that academic advising in the UCC was generally seen to be ineffective. Respondents rated low the three qualities of academic advisors examined in the study. Based on these findings, it was recommended that the Management of the UCC organise regular assessment of academic advising to keep academic advisors in check and, organise workshops and seminars to sharpen their skills and qualities. Again, based on the findings, some counselling implications were outlined. Keywords: Academic advising, Counselling, Ghanaian, Perceptions, University students DOI: 10.7176/RHSS/14-3-03 Publication date: April 30th 202
