在传统的服务市场如何创出一片新生存空间？如何在个性化需求明显的行业进行标准化服务运营？海马体案例给出了答案。海马体是中国拥有门店数最多的摄影品牌，2015年创建于杭州,从拍证件照起步，8年内发展了覆盖全国80多个城市的600家店。“轻、快、简”是海马体面向年轻人群制定的战略定位。基于这个定位，海马体制定了标准化的业务操作流程和服务，由此形成了与传统摄影完全不同的业务模式，并因此被冠以“新物种”称号。海马体下一步该如何发展呢？针对这个问题，2022年11月3日，在海马体高层战略会上产生了三种截然不同的观点：一、亟需着力提高门店的服务交付能力；二、着力做好化妆品零售品牌业务；三、加速开出更多的创新主题门店。究竟哪一种观点该被确定为下一步的战略重点呢？创始人吴雨奇不得不仔细思考。How to create a new niche in the traditional service market? How can standardized services be implemented in industries with significant personalized demands? HIMO, the photography brand with the largest number of stores in China, provided some insights. Established in Hangzhou in 2015, HIMO started with ID photos and expanded to 600 stores across 80 cities within eight years. Their strategic positioning, “Light, Quick, Simple,” targeted the younger demographic. With this in mind, HIMO developed SOPs and services, creating a business model that was distinct from traditional photography. As a result, it was referred to as a “new species.” However, the company's future direction was uncertain. During a strategic meeting held on November 3, 2022, senior leadership found themselves at a crossroads with three contrasting viewpoints. The options included improving delivery, developing a cosmetics retail brand, and rapidly expanding by opening more innovative themed stores. Founder Wu Yuqi must carefully consider the strategic focus moving forward
