\ua9 2024 Elsevier BV. All rights reserved. This paper summarizes the discussion of the workshop B16 "Virtual reality, visualization and interactivity in travel survey, where we are and possible future directions". The workshop involved three sessions over the course of the conference. First two sessions discussed the current state of research, challenges, and possible future directions. The last session focused on synthesis of a research agenda for the next five years. It was concluded that the VR/AR tools and platforms provide a unique opportunity to proactively investigate the travel behaviour changes that are expected to happen due to the development and adoption of disruptive mobility technologies and services as well as virtual worlds and digital twins
